Aaron
Aalto

Aaron
Aalto

Aaron
Aalto

Aaron
Aalto

Member App

The Industrious member app was designed to help members book workspace, stay informed, and work better.

Company

Role

Product Designer

Core Team

2 designers
1 project manager
3 engineers

Industry

Co-working

Company Size

450 employees

Problem

The desk booking experience for Industrious members was time consuming and difficult to use on mobile.

The desk booking experience for Industrious members was time consuming and difficult to use on mobile.

The desk booking experience for Industrious members was time consuming and difficult to use on mobile.

The desk booking experience for Industrious members was time consuming and difficult to use on mobile.

User pain-points

Industrious Member

Tedious Booking

Members repeatedly had to re-enter their information to select an available desk.

Cognitive Overload

Cognitive Overload

The existing web interface had a mentally taxing layout that was difficult to navigate.

Unintuitive

Users had no way to determine their progress within the desk reservation flow.

Goal

Create a faster, more efficient, streamlined user experience to book a desk in a new iOS application.

Solution

Create an app where members can reserve workspaces with ease.

Desk Reservation
Storyboard

To help my team visualize the customer experience, I drew concept storyboards. This helped us prototype and discuss the experience before jumping into wireframes.

Desk Reservation
Sketches

To quickly investigate potential screens in the booking experience, I made a few screen sketches.

Desk Reservation
Wireframes

After compiling feedback from sketches and storyboards, I created wireframes for our key app experience: booking a desk.

Round 1

This design caused some users to abandon their reservations to check their day pass balance.

Round 1

This design caused some users to abandon their reservations to check their day pass balance.

Round 1

This design caused some users to abandon their reservations to check their day pass balance.

Round 2

Adding a day pass balance solved one problem and created another. Too much information.

Round 2

Adding a day pass balance solved one problem and created another. Too much information.

Round 2

Adding a day pass balance solved one problem and created another. Too much information.

Round 3

The final design introduced a progression bar to guide users through their desk confirmation.

Round 3

The final design introduced a progression bar to guide users through their desk confirmation.

Round 3

The final design introduced a progression bar to guide users through their desk confirmation.

Desk Reservation
Final Design

The final design gradually presented just enough information to the user creating a seamless flow.

5.0 • 773 ratings