Book Cover

How to Start a Country Online

Book Cover

How to Start a Country Online

Book Cover

How to Start a Country Online

Book Cover

How to Start a Country Online

Background

Balaji Srinivasan has a superpower you should know about. The former Coinbase CTO and entrepreneur can predict the future. His latest prediction? Start up societies are the future. His highly anticipated book, "The Network State" would introduce the world to the guide on starting a country—online. I was selected to design its cover.

Background

Balaji Srinivasan has a superpower you should know about. The former Coinbase CTO and entrepreneur can predict the future. His latest prediction? Start up societies are the future. His highly anticipated book, "The Network State" would introduce the world to the guide on starting a country—online. I was selected to design its cover.

Background

Balaji Srinivasan has a superpower you should know about. The former Coinbase CTO and entrepreneur can predict the future. His latest prediction? Start up societies are the future. His highly anticipated book, "The Network State" would introduce the world to the guide on starting a country—online. I was selected to design its cover.

Role

Designer and Illustrator

Timeline

June 2022-July 2022

Team

1 author, 1 PM, and 1 engineer

Company

Balaji Srinivasan

Role

Designer and Illustrator

Timeline

June 2022-July 2022

Team

1 author, 1 PM, and 1 engineer

Company

Balaji Srinivasan

Role

Designer and Illustrator

Timeline

June 2022-July 2022

Team

1 author, 1 PM, and 1 engineer

Company

Balaji Srinivasan

What is a Network State?

I researched the subject by reading and watching everything the author had produced on the subject.


The Network State
in One Sentence

“A network state is a highly aligned online community with a capacity for collective action that crowdfunds territory around the world and eventually gains diplomatic recognition from pre-existing states.”

Propelling Question

How can we design a cover that visualizes such a bold and new idea?

A new kind
of blueprint.

The book is the guide to building a country online so immediately architectural blueprints provided me with a vast source of inspiration both aesthetically and philosophically.

Concept Development

In total, I produced 60+ concepts exploring interconnected networks over Earth.

Concept Development

In total, I produced 60+ concepts exploring interconnected networks over Earth.

Concept Development

In total, I produced 60+ concepts exploring interconnected networks over Earth.

Major Decision

I chose to show the team the top three.

Major Decision

I chose to show the team the top three.

Network Cloud

In the first concept, I explored showing a section view of the Earth with a network floating above.

Two Perspectives

I explored showing the Earth from two perspectives at once. The network on the left and terrain on the right.

Connected Layers

I showed the team a sketch of an assembly, or exploded view, of a network state.

Requirements

The cover needed to be refined to include three key features. This presented a major challenge.

Requirements

The cover needed to be refined to include three key features. This presented a major challenge.

Requirements

The cover needed to be refined to include three key features. This presented a major challenge.

Show three distinct network states

Show three distinct
network states

An obvious network
must connect them

An obvious network
must connect them

Physical terrain
is shown under networks

Physical terrain
is shown under networks

Physical terrain must
be shown under networks

Illustration

Designing the
three network states

Initially, I designed various illustrations to represent three network states. A space state, a crypto state, and a robot state.

These illustrations were too complex.
So we simplified the designs further.

These illustrations were too complex. So we simplified the designs further.

Challenge

How do we create a succinct book cover that clearly communicates an unfamiliar concept?

Solution

I solved this by reducing the size of the Earth, simplifying the flags to points, and using only three familiar symbols to represent the network states.

Too Complex

Better

Refining the Design

After working through hundreds of iterations and precise refinement, we arrived at the final design. Here are the three societies.

Refining the Design

After working through hundreds of iterations and precise refinement, we arrived at the final design. Here are the three societies.

Society 1

Crypto State

The Bitcoin symbol's history, principles, and familiarity made it the best choice to represent the crypto state.

Society 2

Spiritual State

The Yin-Yang is an ancient concept and we chose to include it as a symbol of harmony and balance.

Society 3

Science State

We chose to use the Vitruvian Man as a symbol to represent progress in the science state.

We chose to use the Vitruvian Man as a symbol to represent progress in the science state.

Final Reflections

The final design shows three network states with distinct symbols projecting over Earth on a blue print. Presenting the core concepts of the book with simplicity.

Final Reflections

The final design shows three network states with distinct symbols projecting over Earth on a blue print. Presenting the core concepts of the book with simplicity.

Final Reflections

The final design shows three network states with distinct symbols projecting over Earth on a blue print. Presenting the core concepts of the book with simplicity.