Office Member
Designing for a hybrid member
Our members were returning to the office in different ways. Our business had to adapt and so we began the process of designing for a new kind of member.
Hybrid Member
We had three
propelling questions.
How could we keep our
users safe and informed?
How may we support the
wellbeing of our users?
How can design support the core business?
Solution
An app for reserving, connecting, and ensuring wellbeing for our members remote and IRL.
A look into the architecture for reserving desks, meeting rooms, and the general page structures revealed opportunities to simplify.
Early Exploration
Challenge
How do we adapt to a new set of brand guidelines while improving the experience?
Solution
After exploring our illustrated options, we decided to use photography to better align with our new brand guidelines.
Refining the Experience
Our app focuses only on three key experiences.
Key Experience 1
Creating a Safe Space
We designed an informative, friendly, and adaptable reservation experience that tailored to our new hybrid members working remote and IRL.
Key Experience 2
Building Healthier
Community
Our work extended beyond the digital design of the app. Together with the hospitality team we designed a series of events.
Key Experience 3
Easier and Friendlier
Reservation Flow
Our business depended on making our reservation flows work seamlessly for both members and their employers.
Final Flourishes
Adding Human Touch
We chose to place moments in the experience that could provide a surprise element.
Final Reflections
During a challenging time, we were able to design an app that became a critical part of our growth strategy by bringing ease and convenience for our members.
